Everything has value – even plastic. Over 60 per cent of India’s plastic waste is going for recycling, in keeping with the Central Pollution Control Board. Across the you. S. A ., high-fee plastic waste inclusive of shampoo bottles and PET water bottles are accrued with the aid of rag pickers and sold to recycling companies for a tidy sum. The trouble remains in the form of smaller plastics – thin bring luggage and wrappers – frequently left to accumulate on roadsides, in landfills and rubbish dumps, as they’re perceived as no longer worth the attempt.
To address this problem, Pune-based Aarohana Ecosocial is popping plastic waste control into an artwork form by using upcycling non-biodegradable and non-recyclable plastic into fabric. The company’s artisans and employees spin the plastic cloth the usage of handlooms and conventional charkhas and make purses, accessories, and domestic decor products. Most importantly, Aarohana’s task offers jobs and constant profits to over 30 tribal ladies and youths.
‘Aarohana’ refers back to the ascending scale in Indian classical music, relating to the social business enterprise’s choice to be a device to “ascend” or upward push in sustainable development. It turned into based in 2013 by former IT professionals Amita Deshpande and Nandan Bhat.
Amita and Nandan met as a part of a trekking institution to Harishchandragad, a hill castle in the Western Ghats (Maharashtra). The nature enthusiasts had been shocked and disturbed by way of the variety of plastic baggage dotting the you. S .’s as soon as-pristine mountain trails creating the first-rate eyesore and inflicting first rate damage to the plant and animal existence there.
Before finding out to come to be dealers of alternate, Nandan turned into working at Sony, at the same time as Amita was with KPIT Cummins. It was in the course of her time there that Amita realised that she certainly desired to do environment-related work. She quit her activity to take a course in sustainability from Purdue University. Soon after, she reconnected with Nandan, and the 2 started Aarohana Ecosocial.
The co-founders decided to make two factors their cognisance while setting up Aarohana’s plastic weaving in 2015. Unlike most agencies, Aarohana takes delight of their manual labour and shortage of technology and automation in production. The founders went to rural regions, and taught villagers the artwork of handweaving – an outstanding feat, thinking about its miles a craft that typically takes years of revel in to grasp.
“Weaving cloth is a lot easier than weaving plastic in which the entirety must be done manually and takes time,” Amita says.
One of their devices is within the Western India union territory of Dadra and Nagar Haveli where Amita is from. The duo set up a weaving unit in a tribal village there, employing approximately 13 humans. The employees, more often than not tribal ladies, live around the corner to the ability, which is located in a lush mango orchard. They’re all paid among Rs 6,000 and Rs 15,000 a month – a hard and fast amount that isn’t tied to the amount of work they do.
“We are in a faraway village that lacks get entry to to alternate resources of livelihood. The locals rely most effective on monsoon-fed farming and can take most effective one crop each year because of their small landholding and lack of irrigation,” says Nandan.