Tanishq companions with OMI to show off ‘Ahalya’ collection outdoors
Jewelry logo Tanishq has partnered with OMI, the out of doors organization arm of Laqshya Media Group, to launch and execute its state-of-the-art marketing campaign ‘Ahalya’, if you want to retain for 20 days and cover over 1.2lakh sq.Feet throughout India.
The marketing campaign is visible in lots of cities together with Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Vadodara, Agra, Surat, Coimbatore, Indore, and Ludhiana.
Tanishq’s campaign ‘Ahalya’ is all about how lovely and airy a girl’s intrinsic radiance is. The marketing campaign has selected media vehicles which can be high on impact and evoke an enduring influence, along with panoramic billboards, airport media, and mall media—amassing maximum eyeballs.
Speaking at the marketing campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group, said, “The terrific diamond collection and creative were brilliantly delivered alive the usage of this campaign and the handpicked media devices have carried out complete justice to the magnum of the campaign. It very well conveys the message of Tej that each woman possesses and which desires to be realized. We have used our in-residence studies tool to seize the apt pockets with the intention to ensure an extensive reach. A more than 3-week marketing campaign length will make certain its message remains with its TG. I am extremely proud of the team as they may be constantly difficult, enhancing and setting up higher benchmarks.”
Speaking approximately the marketing campaign, Deepika Tewari, Associate Vice-President, Marketing, Jewellery Division at Titan Company Limited, stated, “We’re launching this excellent diamond jewelry series because it displays the inner hearth emanating from the female who embellishes it. The marketing campaign captures the brilliance, scintillation, and fire within the diamonds of this collection and is an ode to the splendor of the girl who’s her personal muse. We hope girls revel in experiencing this series as a great deal as we enjoyed bringing it to them.”
Tanishq’s Ahalya series showcases a diamond and colored stones. The concept of Tej (inner radiance) bearing on each female, in addition to a diamond, has been brilliantly captured by means of the marketing campaign and the larger-than-lifestyles marketing campaign display makes it unique.
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