As a part of creative director Hedi Slimane’s exciting new vision for Celine, the style house is opening a string of shops around the world with interiors conceived through the designer himself.
The rollout started last month with the outlet of the brand’s 5,000 square foot flagship on Madison Avenue in New York and now consists of Paris and Tokyo. It is ready to increase to Los Angeles, London, Milan, Shanghai and Beijing over the route of the 12 months.
The stores will show off the dressmaker’s incredible aesthetic, blending natural stone, picture marble, polished steel mirror and concrete with, particularly commissioned art installations. New York’s store features stone cubes through British artist James Falmouth while the Tokyo space centers around a dramatic sculpture of dripping golden scales created by Elaine Cameron Weir.
The enlargement is a part of the brand new retail strategy spearheaded by Slimane, who has widened the Celine supplying to include menswear for the first time. Speaking to WWD, Celine CEO Séverine Merle said, ‘Celine has an outstanding distribution community and incredible visibility however no large shops. We need to open flagships in main towns, larger stores that could accommodate menswear and newly extended girls collections.’