According to the National Association of Realtors, seven in ten home shoppers select the first actual estate agent that connects with them. To help actual estate agents fast and intelligently connect to ability consumers, Equifax, a global records, analytics, and era agency, nowadays introduces Lead Accelerator™, a new answer designed to assist marketers in emerging as the first contact for prospective home buyers.
“If seventy-nine percent of Millennials use their phones as a minimum of three hours an afternoon*, you could assure they may expect an era-pushed domestic shopping for an experience that is speedy and intuitive. To satisfy this call, actual property retailers need sophisticated statistics and analytic gear at their disposal to transport at lightning pace,” stated Tyler Sawyer, vice chairman of the condo and real property, Equifax.
Lead Accelerator leverages proprietary information and analytics to offer lead-unique insights via 3 specific modules: The Personal Wealth module presents actual property agents with anonymized insights of a lead they have now not previously met in addition to an overview of the lead’s probably economic capability and predicted family income. The Personal Wealth module consists of visibility into the household economics, similarly helping actual estate agents differentiate leads, shape offers, and deliver relevant marketing messages.
The Property Value module uncovers assets facts to decide whether a lead is probably an existing property owner or a potential first-time home purchaser. For present belongings proprietors, additional data is furnished relative to property cost, time-in-domestic, domestic fairness, and other asset attributes indicating a buyer’s envisioned financial health.
The Propensity Score module identifies the likelihood that a lead will buy a domestic within the next six months. Likewise, actual property marketers can prioritize comparable searching leads based on those most likely to transform and determine a preferred technique to contact.
“Lead Accelerator permits actual property dealers to qualify leads quicker the usage of facts to make prioritization selections; utilize the propensity rating to help recognize a lead’s transaction probability; and convert more leads to closed deals via identifying and prioritizing top lead clusters, connecting the proper buyer to the proper home,” added Sawyer.
Equifax determined that the top 10 percent of the propensity rankings captured among 2.4 to 4 instances extra loan applicants than a randomly selected pattern of equal size in an inner analysis of the answer. As a result, actual estate agents can expect advanced productivity and a reduction in time spent with leads by as a good deal as 75 percent.
Equifax is a global record, analytics, and era corporation and believes information drives development. The Company blends precise statistics, analytics, and era with a passion for serving clients globally to create insights that strengthen selections to move human beings forward. Headquartered in Atlanta, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific. It is a member of Standard & Poor’s (S&P) 500® Index, and its commonplace inventory is traded at the New York Stock Exchange (NYSE) below the symbol EFX. Equifax employs about 11,000 personnel worldwide.